Olàv Home is launching a new custom line: the Velucci Collection. With endless variations in depths, widths, comfort foams, and bases, the brand is responding to the growing demand for flexibility. To support retailers during times of staff shortages, the manufacturer includes a complete, ready-to-sell reference guide. The new series will be on display during the Show Days at the Experience Center from September 27 through October 2.
“In today’s market, we see that many competitors are fishing in the same pond. We wanted to set ourselves apart by truly taking customization to the next level,” says owner Olav Hendriks. The result is the Italian-sounding Velucci Collection, which serves as a high-quality addition to Olàv Home’s existing product line.
With this launch, Olàv Home takes customization further than ever before. The line offers a wide range of options for armrests, organic and sleek shapes, various leg styles, and bases. In addition, there is a wide selection of different foam types to ensure the desired seating comfort.
A ready-to-sell concept takes the pressure off the sales floor
This extensive flexibility isn’t just a godsend for consumers; according to Hendriks, it offers significant advantages for retailers as well. “With this collection, a retailer simply never has to say ‘no’ to a customer again. No matter what the specific customer request is, the dealer can respond to it immediately.”
To make things as easy as possible for retailers, Olàv Home provides a comprehensive sales brochure with clear product drawings and a well-organized overview of all options.
Olav Hendriks: “The labor shortage in the home furnishings retail sector is being felt everywhere, and the level of expertise on the sales floor is also under pressure. With this handbook, we make the collection ready for immediate sale. The customer specifies their preferences in terms of size, fabric, and comfort, and the salesperson can enter the details immediately and quickly process the order.”
Olav emphasizes that his company stands for high-quality service. “And we’re not available on every street corner. We place great value on exclusivity.”
Submit your own swatch book and fabrics
A brand-new, exclusive Velucci fabric swatch book has been created for upholstery. In addition, Olàv Home’s familiar and more extensive fabric collection remains available. For retailers with specific customer requests, there is also the option to submit their own fabrics for use on the furniture.
See and experience it for yourself during our open house events
The Velucci Collection will make its debut during the upcoming Show Days at the Olàv Home Experience Center. Because the concept requires a detailed explanation, the company asks visitors to register in advance.
Practical information:
– Event: Olàv Home Experience Center Open House
– Dates: September 27 through October 2, 2026
– Registration: Preferably in advance through Olàv Home’s usual contact channels, so the team can set aside enough time for a personalized demonstration.
Source: Wonen360
